Watch the Loewe Spring 2021 Menswear Video

The thinking behind the show-in-the-box

came out of the situation that we're all in.

I didn't really want to go back into a show

or some sort of more digital process.

[ethereal music]

The approach for this menswear collectsion

was taking one technique or one idea

and making it a total look.

Each time when we were doing pieces,

they had to kind of be quite peaceful in their approach,

and they had to kind of be able to work

sculpturally on a mannequin.

The key silhouettes this season have been about volume.

There's a heightened sense of architecture.

There is impact.

I love working with knitwear.

I have been working with it for 10 years.

What is so amazing about knit

is you can take one singular kind of raw thread

and then build a three-dimensional thing.

Idoia's piece came from the art of basket making.

The idea of blowing up craft.

The basket became the top. The top became the basket.

I wanted to make a piece which ultimately

is an object in itself.

What is interesting is how a technique

that has been going for many, many, many generations

can still have this contemporary effect.

Shibori is a dying technique, kind of like tie dye.

We could use shibori in a weird way

to make it feel like a light effect.

Ultimately, LOEWE has become synonymous with leather goods.

You know, ready-to-wear is kind of new to its history.

I like this idea that the bag and the garment

became the same thing.

It's like the two things have now merged into one.

When everything was happening,

I kind of felt all the bags needed to be

very straightforward and very direct.

It's more about kind of the subtleties,

softening of the shapes.

The color palette is more subdued,

but then you have punches like pineapple,

which are, got humor.

It's got classicism and humor.

The Balloon bag we launched several months ago.

It is a bag that I really like.

It can be dressed down, it can be dressed up.

We have started to learn over the period

of like, quietness and reflection

to use our hands, to express ourselves, to make bread,

to knit or to do gardening.

So I think within each garment,

from like, the basket tops to shearling to shibori,

these things are all creative outputs by artisans.

Each piece is a narrative to a kind of bigger story.

The story of modern craft.

When I first discovered Paul Cadmus,

I noticed this painting

that had been translated into a tapestry.

I kind of was looking at this idea

of how men after the Second World War

kind of used needlepoint as a therapeutic process.

In the painting, the guy is holding a mobile

made out of objects from the beach.

There was a fragileness to it,

and I think sometimes, especially in menswear fashion,

it is always nice to explore,

within clothing, vulnerability, because I think it is

an emotional connection within clothing,

which I think is probably what we need more of.