More than the raw denim or the printed tees, A.P.C. has proven itself over its 30-year history to stand for a kind of intelligent playfulness. It’s the brand where, at its Paris Fashion Week presentations, you could either find yourself serenaded by Jean Touitou on guitar or in the middle of a lecture on the unparalleled chicness of Leftist women. All to say that the options were endless on how Touitou would mark 30 years in the business and the launch of a retrospective tome, A.P.C. Transmission.
Photo: Courtesy of A.P.C.1/7Christopher Niquet, Jean Touitou, and Zac Posen
Photo: Courtesy of A.P.C.2/7Masha Orlov and Judith Touitou
Photo: Courtesy of A.P.C.3/7Pierre Touitou and Jean Touitou
Photo: Courtesy of A.P.C.4/7Omar Sosa, Laila Gohar, Haydée Touitou, and Waris Ahluwalia
Photo: Courtesy of A.P.C.5/7Casey Spooner in Raf Simons
Photo: Courtesy of A.P.C.6/7Will Welch, Jean Touitou, and Madeleine Weeks
Photo: Courtesy of A.P.C.7/7Judith Touitou and Waris Ahluwalia
