Madonna Helps Fete Off-White™’s Latest Sneaker Launch, “Be Right Back”

To celebrate their latest sneaker, dubbed “Be Right Back,” as part of Off-White™’s call to “Be Well,” the brand hosted a late-night bash at DCTV in Lafayette Street.

But it wasn't a party; it was a “Retreat” (Off-White™ loves a quote!), and in attendance were Madonna, Selah Marley, Cautious Clay, Alexander Roth, Paris Hilinski, Olivia Ponton, Ava Dash, Cjay Syre, and more. At the DJ booth were KITTYSAYWORD, Kesh, MikeQ, and Las Flaquitas.

Guests could circulate the space which was divided up into various experiences. First, “The Cleanse” room which was decorated like a spa. Next came the “Recess Room,” which contained a bar. Finally, there was “The Workout” room, which housed the dance floor. Off-White™’s sneakers? They make excellent dancing shoes.