Eco-Minded Retailer Maison de Mode Hosted Its Third Sustainable Style Awards

On the eve of Oscar Sunday, a group gathered at the 1 Hotel West Hollywood in the name of sustainable fashion. The likes of Karolina Kurkova, Nicky Hilton Rothschild, Maye Musk, and Marsai Martin were all present in the crowd, and most were dressed in sustainable pieces (like lab-grown diamonds from Âme jewelry), which would be auctioned off to Charity: Water, a nonprofit organization bringing safe drinking water to people in developing countries.

Everyone in the room took part in an event that did its part to minimize its impact (guests were chauffeured to the event courtesy of Tesla), so they all something to be proud of—especially Amber Valletta and Margherita Missoni, who each received an award from Maison de Mode at its third annual Sustainable Style Awards, presented by Aveda. The former received the Sustainable Style Award, and the latter, the Innovator Award.

During the ceremony, which was kicked off by Maison de Mode’s Hassan Pierre, everyone tucked into a three-course plant-based menu by Impossible Foods, which ended with vegan Magnum Ice Cream. Clustered on the tables were floral arrangements done up in repurposed blooms.

Even the post-dinner entertainment took part in the green theme with a carbon-neutral DJ set—trees were planted to offset the audio equipment’s energy consumption. Despite the plentiful, robust, and luxurious ambience of the evening, the night offered nothing it didn’t need. Consider this the fashion industry’s new minimalism.